Jamie Raab, Executive Vice President and Publisher of Grand Central Publishing, said, “We are proud to be publishing this remarkable collaboration between Lady Gaga and Terry Richardson and anticipate that it will be one of the most stunning, provocative and coveted books of the 2011 holiday season.” Raab acquired world rights to the book from William Morris Endeavor Entertainment in association with Atom Factory. Taschen Books will publish a very limited edition of the book to be released the following year.
A visual dialogue between Lady Gaga and Terry Richardson, the book will showcase over 350 color and black and white photographs taken during the 10 month period in which Richardson followed Lady Gaga and had complete access to her everyday life, with nothing being off limits. Beginning with Lollapalooza in August 2010 to the February 2011 Grammy Awards which had 26.66 million viewers, (the highest viewership in over a decade) to the final shows of her Monster Ball tour which averaged an attendance of 90,000 people each day, Richardson brilliantly captures the intimate, random, behind-the-scenes moments of Lady Gaga in both her professional and personal life. During the almost year-long global odyssey, Richardson took over 100,000 images and followed the recording process of BORN THIS WAY. The resulting book, featuring some of the most revelatory and exciting of these photographs, captures Lady Gaga as never before seen.
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